We’ve helped lots of other organisations to devise strategies and develop strategic plans. But we have never done one of our own. Until now!
Of course, we’ve had ‘Business Plans’ before. These are usually useful at two points in time: when you sit down to do the analysis and writing, and a year or two later when it’s time to look back on achievements. Each time we’ve done this, it’s been fascinating to see whether and how many of our plans have come off and how many of our estimates were on track.
Developing a Strategic Plan has been different. It’s more altruistic, less inward looking, which, as people on a mission, we’re all for! And, I have to say, it was also an incredibly uplifting experience. It let us step back from the day to day work we do and remind ourselves of our bigger goals and why we do the things we do. That sense of purpose and agency has been really energising in the weeks since we began putting the strategy together.
It was, unsurprisingly, also a really unifying experience across the team, giving everyone something to get reenergised by and buy into. If anything, the strategy is really just an expression of what we all believe we’re in this for anyway. But the team and I have found it really positive to see it set out in clear words, commitments and priorities like this.
And that’s the final bit of learning. There is a lot we want to achieve, individually and collectively. But we only have so much time, energy and resource. The strategy will help us to prioritise from among all the opportunities we have – and all the ideas that buzz around my head! Tomorrow the world. But today, the strategy.