More and more clients are asking for reports that don’t look like reports. This coincides with my interest in creativity and design. Both came together recently in a report that I can honestly say is being greeted with excitement. Not often we can say that of evaluation reports!
The Stafford Centre in Edinburgh had collected lots of quantitative data, quotes and feedback over the year, but wanted an independent evaluator to appraise and present it. I also gathered new information through a focus group, interviews and some creative evaluation techniques. The design brief was to produce something visually appealing that could be displayed in the Centre.
I took inspiration from a few places, including 1960s public information posters and contemporary data visualisation methods. The result is an A4 publication that folds out to become an A1 poster. Visually appealing, but containing all the information you would expect from an external evaluation. Here is the report being launched with Stafford Centre members and Colin Beck, Senior Manager, Mental Health, Criminal Justice and Substance Misuse, City of Edinburgh Council. Because of the unique design it doesn’t translate easily to an electronic format, but you can view a PDF here or contact me for a hard copy.